The Hurley Area Chamber of Commerce is PROUD to announce the return of the Paavo to our community. Established in 1969, The Paavo Nurmi Marathon is the longest running road race in Wisconsin! We’re excited to make the 2025 race an incredible event and something for our incredible community to take pride in.

The Paavo comes home

august 9th, 2025

REGISTER TODAY!

NEW Marathon Route:

5k Route:

Finnish Line Party

Live Music

Comedy Show

Finnish language lessons presented by Little Finland

The Long Drink Lounge - serving a Finnish-made cocktail in a can

Late Run beverage truck slinging coffee and NA options

Join us on historic Silver Street, August 9th!

paavo expo pre-Race meal at Whitecap

Join us at Whitecap Mountains Resort on August 8th 4:30-7:30pm for a wholesome, fueling meal for runners and family alike! The partnership and menu has been changed and will be announced shortly.

NITTY GRITTY - READ BELOW

NITTY GRITTY - READ BELOW

Packet Pickup HURLEY CHAMBER 316 Silver St until 6:30pm Friday 8/8.

Friday 8/8, 8am - 8pm Whitecap Mountains Resort, Upson, WI

EXPO 8/8 4-8pm Whitecap MEAL 4:30-7:30pm

Course presentation and Q & A 7pm Whitecap

Torch Lighting 5:20pm Trailhead, Hurley

5K 5:30pm 8/8

Transportation:

PRE RACE: Bussing Hurley > Marathon start LEAVING from City Hall* 5:30 am and 6am for a 6am and 6:30 am arrival to START

POST RACE: vans will take groups back to Whitecap

Parking:

*City Hall 405 5th Avenue North
Hurley, Wisconsin 54534.

Park anywhere but blocking firetruck entrance and exit. Parking allowed on all city streets North of 77.

Parking available at both STARTS, Marathon: Whitecap Mountains Resort 9106 W Co Rd E, Upson, WI 54565; Half Marathon: Gile Park, 14 Park St, Gile, WI 54525

Aid Stations aka Rest Stops:

Mile 3 then every ~2 miles

Water, fruit, hydration mix, snacks

Porta potties

Every 5 miles (except mile 25), start, and finish

Road Closures:

For construction: 122 South of county E

For the race: Northbound Lane County C - you can ONLY travel South on County C the entirety of Saturday. Runners will fill entire Northbound Lane. Pickup/drop off for relay follows this. You will need to loop back around if you wish to visit multiple miles by entering at 77 and C, traveling South, exiting to 51 and repeat

Finish Line

Long Drink Lounge with Long Drink free to each participant, free entertainment, drinks and food for purchase from food trucks, mojakka for suggested donation “purchase”*, lawn games, Finnish language lessons, booth of Finnish souvenirs by Little Finland, Historical Society w/ Paavo specials AND MORE dawn to dusk! Everyone is welcome.

Awards Ceremony

Every finisher gets a locally made medal, in addition to a local engraved hat that every entrant received (extra merch for sale at finish).

Miscellaneous:

NO CUT OFF TIME (unless dark posses a safety risk)

Pacers: OnPace will be pacing the Half and Full in 15 min increments with a sweep (read: last place finishes together with someone :)

Half Marathon Winners Get Shoes from Queen City Running

Marathon Winners get locally sourced and carved items

Host Hotel is Whitecap and their standard room rate is $99 pre tax

Hotel with special is Day’s Inn Hurley and they have $150/night rate

Local airport is Gogebic-Iron County Airport (IWD) ~7 miles to Hurley/Finnish, 14 miles to Whietcap/Start

This is NOT a USTAF certified course. That means you cannot use it to time qualify for Boston, NYC, Chicago, etc

It IS eligible for 50 marathons in 50 states, confirmed with them

There are ~2 miles of gravel on course and some rough pavement

We are handcycle friendly, but you might need gravel type tires

Volunteers:

Rest station supplies will be in bins and can be picked up any day the week prior from the Chamber (316 Silver St) 10am-4:30 or by appointment. Volunteer leads, contact Melissa

Rest stop water and ice will be delivered by water truck day of to each rest stop

**pending volunteer preparation

THANK YOU for coming out!! Any questions, reach out!!

A word from our director

CALLING ALL VOLUNTEERS!

CALLING ALL VOLUNTEERS!

The Paavo thrived for so many years thanks to the dedication and love from our amazing Iron County community. Now that we’ve regained ownership of the event, we’re ready and raring to get to work with you again! Whether you’ve already put in the hours and know what you can offer the Paavo, or are looking to get involved for the first time, reach out! We’ll get to work (together)!