The Hurley Area Chamber of Commerce is PROUD to announce the return of the Paavo to our community. Established in 1969, The Paavo Nurmi Marathon is the longest running road race in Wisconsin! We’re excited to make the 2025 race an incredible event and something for our incredible community to take pride in.

The Paavo comes home

august 9th, 2025

REGISTER TODAY!

NEW Marathon Route:

5k Route:

Finnish Line Party

Live Music by DJ Camian

Mojakka!

Finnish language and movement lessons presented by Little Finland

The Long Drink Lounge - serving a Finnish-made cocktail in a can + lawn games and giveaways

Late Run beverage truck slinging coffee and NA options

Join us on historic Silver Street, August 9th 9:30 am - dark!

paavo expo pre-Race meal at Whitecap

Join us at Whitecap Mountains Resort on August 8th 4:30-7:30pm for a wholesome, fueling meal for runners and family alike! The menu by Chef Chandler:

  • Lemon-ginger Chicken (vegetarian option available)

  • Meatballs w/ Penne in Red Sauce

  • Beet Salad

  • Dessert

NITTY GRITTY - READ BELOW

NITTY GRITTY - READ BELOW

FRIDAY 8/8

Packet Pickup HURLEY CHAMBER 316 Silver St until 6:30pm Friday 8/8, 8am - 6:45pm then Whitecap 7pm - (let us know if you need late pickup)

EXPO 8/8 4-8pm Whitecap MEAL 4:30-7:30pm tickets online HERE or at the door $20

Course presentation and Q & A 7pm Whitecap

Torch Lighting 5:20pm Trailhead, Hurley

5K 5:30pm 8/8

One aid station at the halfway point, so you can stop 2x. Water, sports drink, snacks.

SATURDAY 8/9

Transportation:

PRE RACE: Bussing Hurley > Marathon start LEAVING from City Hall* 5:45 am and 6:10am for a 6am and 6:30 am arrival to Marathon START

Bussing Hurley > Half Marathon start LEAVING from City Hall 7 am and 7:30 am for a 7:10 and 7:40 am arrival at half start in Gile

POST RACE: vans will take groups back to Whitecap

Parking:

*City Hall 405 5th Avenue North
Hurley, Wisconsin 54534.

Park anywhere but blocking firetruck entrance and exit. Fire Department doors at City Hall on South Side of building facing West/5th ave. Parking allowed on all city streets North of 77.

Parking available at both STARTS, Marathon: Whitecap Mountains Resort 9106 W Co Rd E, Upson, WI 54565; Half Marathon: Gile Park, 14 Park St, Gile, WI 54525 .4 Miles from start on Division and Mc Crossen

Aid Stations aka Rest Stops:

Mile 3 then at least every 2 miles

Water, fruit, hydration mix (a mix of Gatorade and Powerade), snacks, coke products

Porta potties

Every 5 miles (except mile 25), start, and finish

Road Closures:

For construction: 122 South of county E CLOSED

For the race: Northbound Lane County C - you can ONLY travel South on County C the entirety of Saturday. Runners will fill entire Northbound Lane. Pickup/drop off for relay follows this. You will need to loop back around if you wish to visit multiple miles by entering at 77 and C, traveling South, exiting to 51 and repeat. You will NOT be able to access C from Knight or Anderson Rd.

Finish Line

Long Drink Lounge with Long Drink free to each participant, free entertainment, drinks and food for purchase from food trucks, mojakka for suggested $5 donation “purchase”*, lawn games, Finnish language lessons, Finnish movement lessons, booth of Finnish souvenirs by Little Finland, Historical Society w/ Paavo specials AND MORE dawn to dusk! Everyone is welcome.

Awards Ceremony Time, 1:30pm

Every finisher gets a locally made wooden medal, in addition to a local engraved hat that every entrant received (extra merch for sale at finish).

Miscellaneous:

NO CUT OFF TIME (unless dark or weather pose a safety risk)

Pacers: OnPace will be pacing the Half and Full in 15 min increments with a sweep (read: last place finishes together with someone :)

Half Marathon Winners Get Shoes from Queen City Running

Marathon Winners get locally sourced and carved items

Host Hotel is Whitecap. Their standard room rate is $99 pre tax

Hotel with special is Davo’s at Whitecap $99/night, Beaver’s Lodge in Mercer, and Day’s Inn Hurley and they have $150/night rate

Local airport is Gogebic-Iron County Airport (IWD) ~7 miles to Hurley/Finnish, 14 miles to Whitecap/Start

This is NOT a USTAF certified course. That means you cannot use it to time qualify for Boston, NYC, Chicago, etc

It IS eligible for 50 marathons in 50 states, confirmed with them

There are ~2 miles of gravel on course and some rough pavement - exercise caution!!

We are handcycle friendly, but you might need gravel-type tires

Film crews will be out on course! We received a generous grant to make a documentary, so be prepared for two UTV’s (thanks Cloverland!), a truck, and a drone.

PLEASE do not follow your runner via the route! Safety FIRST. Pre plan to meet your runner at points where other roads intersect the course.

Relay Teams:

There will be someone at mile 5, 15, and 20, but NOT mile 10 to help start you. Use the honor system! Relay participants are responsible for their own transportation. We only have bussing to the start lines of the marathon and half marathon.

Volunteers:

Rest station supplies will be in bins and can be picked up Friday 8am-6:30pm from the Chamber (316 Silver St) or by appointment. Volunteer leads, please contact Melissa

Rest stop water and ice will be delivered by water truck day of to each rest stop

Rest stops must set up at least 20 minutes before the first runner is projected to arrive to assure for water and ice drop and readiness for the runners. Contact Melissa for times if needed

THANK YOU for coming out!! Any questions, reach out!!

A word from our director

CALLING ALL VOLUNTEERS!

CALLING ALL VOLUNTEERS!

The Paavo thrived for so many years thanks to the dedication and love from our amazing Iron County community. Now that we’ve regained ownership of the event, we’re ready and raring to get to work with you again! Whether you’ve already put in the hours and know what you can offer the Paavo, or are looking to get involved for the first time, reach out! We’ll get to work (together)!